Brandchannel.com By Sheila Shayon April 7, 2107
Long committed to sustainability, Häagen-Dazs’ latest initiative aims to support dwindling bee populations by installing one of the largest, privately-funded pollinator habitats on its almond supplier’s land in California’s Central Valley. It’s also releasing a 360 virtual reality experience, The Extraordinary Honeybee, to educate the public about the plight of the bee.
A stalwart supporter of sustainable agriculture practices, the “Häagen-Dazs Loves Honey Bees” program launched in 2008. Its latest installation consists of six and a half miles of hedgerow and 11,000 native drought-tolerant shrubs and flowering plants, impacting 840 acres of farmland.
A pollinator habitat provides habitat for multiple wildlife such as birds, serves as windbreak and helps stabilize the soil and improve water quality.