LAD Bible By Jake Massey May 22, 2019
Travelling the world is great because it enables you to have your eyes opened to all sorts of things you don't see at home. However, there are three things that are certain in this life, and you'll find them the world over: death, taxes and McDonald's.
The McHive is touted as 'the world's smallest' Maccies - which isn't surprising really, given it is the size of a beehive.
The restaurant is completed with impressive detail, including signage, seating, drive-thru bays and of course, the famous golden arches. However, while it may look just like a tiny Maccies, it is in fact a fully-functional beehive, not a restaurant. That means no till worker bees, bee-f burgers, double beesburgers or beenana milkshakes.
So, what is the point of the thing?
Well, the tiny diner is designed as a 'tribute' to the global chain's Swedish restaurants, some of which have beehives on their roofs. The initiative started in one of the country's outlets and has begun to swarm across the country, and it is hoped the McHive can help to create further buzz about the concept.
As you're probably aware, bees are crucially important to the healthy functioning of the planet's ecosystems due to the fact they pollinate about three quarters of our plants. However, climate change and the use of pesticides have resulted in a population decline, and no bees means no food - which is bad news for all of us, not just Maccies.
Given there are more than 37,000 McDonald's restaurants across the globe, covering each one in beehives would certainly have a positive impact on bee numbers, so here's hoping the initiative does continue to spread beyond Swedish shores.
Christoffer Rönnblad, marketing director of McDonald's Sweden, described it as a 'great idea'.
According to Adweek, he said: "We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops."
Last year, the EU introduced a ban on pesticides that are harmful to bees. The new laws came into effect off the back of a report from the European Food Safety Authority (EFSA), which found that neonicotinoids were a serious threat to bees, no matter where or how they were used.
Vytenis Andriukaitis, the EU commissioner for Health and Food Safety, said: "The Commission had proposed these measures months ago, on the basis of the scientific advice from the European Food Safety Authority.
"Bee health remains of paramount importance for me since it concerns biodiversity, food production and the environment."
Featured Image Credit: NORDDDB